About Us

An atelier where modern opulence meets clinical precision.

India’s First Professional Piercing and Fine Jewellery Boutique.

Founded by J’son D’souza aka Mr.Piercer, International Piercing Artist and Educator. Bringing you the best in Quality and Safety.

J’Son D’Souza

Founder | APP Member | International Educator

J’son D’souza Mr Piercer, the pioneer of the Professional Piercing industry of India.

He’s been piercing for 2 decades all across the globe and also an Educator. He’s the first APP member in India.
Having opened India’s First Fine Jewellery and Piercing Boutique in Mumbai, @jvairepiercing, along with a fabulous team, it’s aimed at paving the way for many more professional set ups in the country.

RuAnn D’Cruz

Creative Director

J’vaire is a one‑of‑a‑kind jewellery and piercing studio in India, uniting artisan goldsmithing with anatomy‑led, clinic‑grade piercing. We create hand‑made pieces in limited, often numbered editions—and we pierce exclusively with implant‑grade jewellery under transparent, medical‑standard protocols.

Siddesh Surve

Senior Piercer

Siddhesh Surve ( Sid ) getpiercedbysid@gmail.com From the fast-paced food industry to the adrenaline of motorcycles and the thrill of events, my journey has been anything but ordinary.
But in 2017, I found my true passion in professional body piercing.

Inspired by India’s deep cultural roots in piercing, I blend tradition with precision, creating pieces that tell a story. Every detail matters, and I’m here to make sure it’s done right. Excited to keep growing in this craft and connect with others who are as passionate about body art as I am!

Neeta Khale

Piercer

Neeta Khale, @artsalad_piercings Is a junior piercer at @jvairepiercings who is dedicated to making you look and feel amazing. With a keen eye for ear styling and a passion for creativity, she is always eager to learn new techniques to perfect her craft and elevate her skills.

Only the Best

What sets us apart

Artisanal, limited editions — Small‑batch, hand‑finished designs in solid 14–18ct gold; refined proportions, enduring comfort.

Implant‑grade from the start — Initial piercings use ASTM F‑136 titanium or solid gold only; internally threaded or threadless systems for smooth insertion and secure wear.

Clinic‑grade hygiene — Single‑use sterile needles; Class‑B autoclave with routine spore testing; sterilisation logs; barrier protection; biomedical‑waste compliance.

APP Member Piercer–led — Our studio is led by piercers who are members of the Association of Professional Piercers (APP). We follow evidence‑based standards and make our documentation public.

Materials & craft

We prioritise assay‑marked gold, conflict‑conscious diamonds, and traceable gemstones where available. Surfaces are mirror‑polished, edges softened for daily wear, closures tested for quiet certainty. Select designs arrive with edition cards noting batch and craft details.

Certifications & transparency